Interview by Laura Schwamb
As Executive Creative Director for Sullivan, a marketing strategy and design firm in New York City. John supervises all aspects of creative development across all media. For almost 20 years, he has worked closely with writers, designers, and technologists to create communication experiences that shape perceptions and change behavior. At the core of his process lies a deep understanding of the needs of the audience, and the ability to craft a visual language that dramatizes an organization’s values and vision, always keying off the big idea that will bring the core message home.
As the leader of Sullivan’s creative group, John brings a full range of experience from working with a broad spectrum of clients that covers financial services, media, healthcare, and not for profit. Clients include American Express, Fidelity Investments, Schwab, HNTB, Dow, IBM, Meredith, Better Homes and Gardens, Playboy, Tribeca Films, Gentiva, Medtronic, and NRDC. The company Web site is www.sullivannyc.com.
Sessions faculty member Laura Schwamb talks to John about his inspirations, his achievements and his goals..
Q: Tell me a bit about yourself and your current position.
John: I am the Executive Creative Director (ECD) for Sullivan, a marketing strategy and design firm. My responsibilities cover a wide range—from managing staff and budgets, to client service, to developing strategy, and of course, overseeing all design work. I like to think that no mater what I do, my role as ECD is still a creative function. Over the past twenty years I have worked in numerous environments: from branding agencies, to boutique design firms, and in-house studios. Regardless of the setting, I have always learned something new about myself, and about being a creative person in a business environment.
The most important thing that I have learned about design is to trust my instinct. You do not need to have a business rationale to believe in something, or to understand why some things work and others don’t. In order to succeed as a creative person operating in the business environment in which our clients live, you need to help them see the way you do, and in many cases, help them learn to articulate what they don’t see. (more…)