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Bruce Livingstone, Founder,
President, CEO, iStockPhoto |
Bruce Livingstone, 35, is founder, President and CEO of iStockphoto, an innovative marketplace for imagery. Bruce started his design career in 1994, as a clerk in the mail room of Image Club Graphics, a Calgary company credited with being the first to put RF images on CD-ROMs. After a piece of software essentially eliminated his job, Bruce’s manager authorized him to spend $2,000 to create a plan for a potential new venture for the company. The experiment was a strong foreshadowing of Bruce’s future career at the helm of a powerful and profitable Internet company. Bruce then moved on to work as a designer at various places including the Idea Machine, where he was a graphic designer for the Web, helping to create Web sites for Air Canada and others.
During these years, Bruce sharpened his skills as a photographer, and eventually decided to try to market 1,600 stock images of his own on CD-ROM. He calls iStockphoto a "true example of success born from failure." After deciding he was not going to make it in the traditional stock photography business, Bruce created a free Web site to share his images with a network of designer and photographer friends, and iStockphoto was born. Initially a trading site, iStockphoto introduced the micropayment model in 2000, where buyers purchase credits in blocks starting at $10 each. iStockphoto filled a need in the industry for great images at affordable prices, and is now the leader in the value segment of the imagery industry, selling images from $1-$40 depending on usage. Today, iStockphoto is rapidly approaching one million members and a collection of images from thousands of artists around the globe.
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