Curious George
Wednesday, April 30th, 2008Author of this post: Johanna Lenander | About Blog Authors »

Magazine covers usually aim to please. The idea seems to be that if a cover image offends as few people as possible, as many people as possible will buy the magazine. MOMA’s current exhibition of George Lois’s legendary Esquire covers proves the opposite to be true. Between 1962 and 1972, Lois’s provocative, opinionated, funny and sometimes even angry work boosted the magazine’s sales figures to hit record highs. The small but eloquent exhibition is a celebration of his vision. As in a strong, uncompromising vision imagined and executed by one person who was left alone by marketing departments and anxious editors. The covers are clean and simple graphically, often featuring a powerful photograph or photo montage against a white background. “There is no design,” said Lois, a sharp and ebullient 77-year-old native New Yorker, at the press viewing last week, “It’s the architecture of an idea.” (more…)


























