George Lois: “A Punch In the Mouth.”
Friday, August 15th, 2008Author of this post: Johanna Lenander | About Blog Authors »

George Lois in his New York apartment
When MoMA opened its current exhibition of George Lois’ Esquire covers last spring, the legendary ad man (”I want my MTV”, anyone?) enjoyed a second wave of fame and acclaim. As a new generation discovered the powerful and provocative images he created for Esquire between 1962-1972, even the supremely confident Lois was a little taken back by the response: “In the first month of the show, my web site got 1 million 700 000 hits. Who would have imagined that a graphic design show would have that kind of impact?” he says. But maybe it’s not surprising at all. In today’s climate of impossibly bland magazine art, Lois’ fearless statements offer a refreshing reminder that success does not always equal pandering. “I do stuff that punch you in the mouth sometimes,” he says. However, the fact that his 40-year-old covers are still considered so radical is also a little discouraging. How come not much else has happened since then? To ponder that question, and to revisit the stories behind his most iconic pictures, we sat down with the irrepressibly charming and outspoken 77-year-old native New Yorker in the beautiful West Village apartment he’s lived in for the past four decades. (more…)

























