Mother loves BNE
December 16th, 2009Author of this post: Scott Chappell | About Blog Authors »

BNE Was Here sticker -- Photo taken in Sukhumvit, Bangkok by Nat Wein
Thanks to Mother I recently interviewed, via email, a graffiti artist known as BNE.
Mother is big ad agency with big clients (like Coca-Cola and Stella Artois), that does interesting and creative work. They are opening a huge New York office (36,250 sq. ft.) at 11th avenue and 44th street in Hell’s Kitchen and across the street from Ogilvy. I was there last Thursday to attend a party they threw in celebration of their new office that was also promoted / co-sponsored by New York culture magazine ANIMAL. The guest of honor was BNE, but he/she/they was not present…as far as I know.
BNE has a secret identity and is prolific in the sense that the stickers and painted stencils that say “BNE” are in major cities all over the world. Enough to get print, tv, and web media coverage by major and minor outlets including a recent New York Times article. Coverage garnered, I suspect, thanks to a little help from trend / cool hunters representing agencies that tell the media what is cool and news worthy. There is no other logical explanation, because prolific tagging is not new.

BNE at Mother -- Photo courtesy of Mother, New York
The party was also billed as BNE’s first art show. The art at the opening included the big BNE initials/acronym that have provided the attention to date, and then some pieces where the BNE acronym were placed on top of brand icons like Bart Simpson and Spiderman obscuring the iconic characters as though the brand of BNE is so large, and aggressive, that it is stealing the exposure, the real estate, the consumers’ attention from the long established brands that play by the old rules of branding.
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