Michael Cina - Cofounder, YouWorkForThem

Michael Cina is the cofounder of the renowned design studio YouWorkForThem and currently runs the Minneapolis, MN studio. He has experimented with many forms of design and is well known for his remarkable typographic work that can be found at youworkforthem.com With a current client list including EA Sports, Victoria’s Secret, Pepsi, and MTV, Michael’s passion for custom typography is changing the design landscape in which we all live.

In this interview, Michael gives us a peek into the dynamics of a successful design studio. He also explains why he works under a clay manufacturing building and reveals what, and who, inspires his work.

Notes on Design: Can you describe your studio?

Michael Cina: We work in the basement of a clay manufacturing building in NE Minneapolis. It is very industrial and no frills. It has a service elevator, room to grow, a loading dock and high ceilings. These were all the things we were looking for. Functionality plays more of a role than aesthetics. Read the rest of this entry »