Josh Chen

We met San Francisco-based Graphic Designer Josh Chen at the HOW design conference, where he made a presentation about using handwork in graphic design. Josh is the founder of Chen Design Associates, and has over twenty years of experience in design, broadcasting, journalism and music. Named one of the “50 People to Watch” by GraphicDesignUSA, Josh is also the author of three design books and numerous articles for HOW magazine. He recently released a book entitled Fingerprint: The Art of Using Handmade Elements in Graphic Design.

Fingerprint:The Art of Using Handmade Elements in Graphic Design
The book showcases projects from an impressive roster of designers, using handwork techniques that range from lettering, illustration, mixed media and surface embellishments, to printing methods such as letterpress and silk screening. It is an inspiration and a call-to-arms for all designers to step back from the computer and reconnect with our repertoire of non-digital tools, especially the brain. Josh and his team of designers shared with us their collective thoughts and philosophies about handmade design. Afterwards, Josh mentioned he was struck by the synchronicities in his team members’ approaches. “Personally,” he said, “this reminds me again what a special group of talented, intelligent designers I get to work with day in and day out, and how thankful I am to have them be part of the CDA team. I wouldn’t be able to do half the things we’ve done as a design studio without these guys.”
CDA team members who participated in this interview include:
Josh Chen, Principal & Creative Director, Chen Design Associates
Max Spector, Senior Designer
Jennifer Tolo Pierce, Senior Designer
Kathrin Blatter, Designer
Shadi Kashefizadeh, Junior Designer
Q. Your presentation at the HOW design conference was called “Perfect Imperfection: The Art of the Handmade in Design.” Do you think adding handmade elements to design connects the process more with art, rather than feeling like a strictly commercial endeavor?
Josh Chen: I guess it’s not so much just a connection to art that’s the most important thing to me, as it is how it adds to the human connection that we all are craving for. After all, the basic motivation behind all the work we do as designers is to communicate an idea, a thought, or a message from sender to receiver. That might be accomplished completely with computer-generated art, or it might be completely handmade, or somewhere in between. I cringe when designers come up to me and ask whether handmade is the new “trend.” When they ask that, my assumption is they are just concerned about aesthetics once again. Isn’t the challenge we already face as designers, in order to be taken seriously by clients, to show that design is about more than just aesthetics? (more…)