
Those of us who missed this film’s theatrical release last fall can now enjoy the captivating feature-length indie in the comfort of our own lap top as the movie has just become available for download on iTunes.
“Helvetica”, which is directed by Gary Hustwit, looks at the proliferation of one typeface (which celebrated its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type. Interviewees include Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher and many more.
Although the subject may seem geared towards font nerds, the film is unexpectedly universal. The Chicago Tribune’s review stated that “The real achievement of the picture is the way it sharpens your eye in general and makes connections between form and content, and between art and life.” Sounds like the perfect inspirational recharge.