Nicholas Felton is a freelance graphic designer living and working in New York City. His editorial works have appeared in PRINT, Wired, Good, Metropolis and numerous other big name publications. And his personal annual reports are a certified internet phenomenon. The reports can be found on his personal site, feltron.com, and they’re really worth checking out. Nicholas also maintains a professional site associated with his studio, megafone.
In this interview, Nicholas expounds upon both his personal and professional work. He also offers advice to upcoming freelancers, and shares his thoughts on humor’s role in design. Thanks again to Nicholas for chatting with us.
How do projects like the Feltron Annual Reports and Hello China, Goodbye Nepal relate to your professional pieces? Do you use your personal projects to test ideas and designs?
Well I’d like to think that I’m constantly testing new ideas and designs, whether it be for personal or professional assignments, but with the personal projects the luxury is that I get to be the “decider” as well as the “maker”. What is really important about these projects is that they showcase my strengths, which I hope stirs up assignments which are a natural fit for my interests & abilities.
You’ve produced editorial artwork for several magazines, including PRINT, Metropolis and Wired. How are those projects different from say, designing a logo or a typeface?
In a lot of ways, they’re actually very similar. I approach every project systematically, and develop a set of rules that will help me make something consistent and interesting. With a typeface I’m considering all the angles, lines and transitions which will create a kit of guiding principles that direct every decision. The same is true in a logotype or a diagram or a publication, I try to develop a system that is robust and interesting enough to carry all the parts of the design in a successful manner.

The Obsessives layout for Print Magazine ldescribes a week of consumption through metrics including food, drink, utilities, media and more.
As a freelance illustrator and designer whose enjoyed quite a bit of success, what advice do you have for others who are hoping to follow a similar career path?
You have to stay busy. If you’ve got a day job and you’re not doing freelance or personal projects at night, you’re not doing enough. If you’re working for yourself, and not working on the weekends, then you’re basically standing still. Experience and a solid body of work takes time to accumulate, and there’s only one way to get there.

Infographic for Metropolis displaying all of the LEED certified buildings in the United States and throughout the world.
You seem to like working with charts, graphs, maps and the like. What is it about those things that you find visually interesting?
I do love working with information graphics. They are these remarkable constructions that can be widely understood and, at the same time, rapidly communicate reams of information.
How did you get to where you are now? What did you study in school? Have you always been a freelancer? What skills have served you best?
I studied graphic design at the Rhode Island School of Design. After graduation, I worked for a few years in advertising, learning some valuable lessons about branding and marketing that the typography classes in school didn’t prepare me for. Eventually I built a small portfolio of my own work and began collecting enough clients to support my practice. In hindsight, my advertising years were (more…)