Comments on: Pure Entertainment: Advertising Quits its Day Job

By: JustMusicStore.

JustMusicStore. — Thu, 01 May 2008 03:54:29 +0000

To days music and multimedia adds a great charm to advertisements also.

By: italianamp3

italianamp3 — Thu, 01 May 2008 03:35:48 +0000

Nice discussion.

By: flopy

flopy — Tue, 30 Oct 2007 02:45:44 +0000

Kit: there’s a fact: advertainment (which is entertaning while advertising) as it occurs for example with Coke, Nike or any other BIG brand is used only in cases in which the products already sell, they sell by themselves because they are known and recognized by consumers. it doesn’t matter if i’ll buy pepsi or coke or if i’ll buy adidas or nike, the point is that due to this entertaining ads, the brand is kept in the mind of the consumers, and if a brand is not present in your head you won’t even consider buying it (isn’t that true in your case?)
so, let the “business part” to those in charge of that in companies, and as for you, enjoy the ads! ;)

By: ja

ja — Fri, 31 Aug 2007 06:12:13 +0000

your web so cool

By: Sam P

Sam P — Fri, 03 Aug 2007 03:18:30 +0000

i disagree. the only time i pay attention to ads now is if they are artistic or clever, or funny. when i think car insurance i think geico. when i think tropical party beer i think red stripe. when i think relax on a summer day i think corona. all a product of entertaining, clever, funny ads. I just visited the BK chicken site and I asked the chicken to do a “chris walken impersonation” and he did it. now, will i go out an buy a bk chicken tomorrow. no, but now i’ll take bk over mcdonalds…

By: Kit

Kit — Mon, 09 Jul 2007 03:08:28 +0000

Although as an artist I enjoy watching this entertainment as advertising, has anyone done any research to see if this ever sells products? How can that idiot say that “shilling” isn’t the job of advertising? The client pays a lot of money to see results, not to have an award-winning ad spot that neither translates into more sales or gets people coming into the store/showroom/web site, etc. I’m betting that Lubars doesn’t have a job for very long. It won’t take long for word to get around town that BBDO charges astronomical rates but doesn’t help the bottom line. As much as I love the creative side of design/advertising, it is still a business. Our business is to solve problems and one of the problems we have to solve is how to get more traffic to the web site, get more bodies into the stores and showrooms, and how to sell more of our clients’ products. If we win an award along the way, that’s great. However, we are NOT in the business of entertaining. Lubars needs to go to Hollywood, not Madison Avenue.