“2 is the new 1.” What I mean is that because we get so much email and voice mail, I’ve noticed that even my good friends and clients often don’t respond unless I ping them a second time. That’s how they know I really want to talk to them.

Just one more reason not to be discouraged by a bit of silence from clients. It simply means that you have to shift your expectations to the right a bit. When it comes to prospects who don’t know you well, don’t even expect a response to your first outreach. Plan your strategy to include a second outreach a day or two later. And if by chance someone does respond to your first effort, imagine your delight!

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This entry was posted on Wednesday, May 23rd, 2007 at 2:11 pm and is filed under Design, Design Careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.