Action hero photos = Copyright Infringement?
Author of this post: Jean Perwin | About Blog Authors »Design-related legal, copyright, trademark, or intellectual property rights confusion? NoD guest author and legal expert Jean S. Perwin is taking questions. If you have questions for Jean, email them to us using editor (at) notesondesign.net. Jean will reply to questions frequently here under the “Intellectual Property” category of NoD.
NoD reader Michel asked:
I want to sell photographs that I have taken of action figures (toys) that I took and own. However, these action figures are of course representations of copyrighted characters such as popular heroes like superman, or from movies such as the matrix. Is this infringing on the rights of the toy manufacturer to sell images of their products? Does it make a difference if I don’t use written or spoken word that references their product, just the image?
Hello Michel:
This is a trickier legal issue than it looks like and one, which I don’t think, has been tested yet. As the creator of the photograph, you have the right to sell the picture. The problem is that you are also using the copyrights and trademarks of others to sell the work and that’s potentially infringing. It does not make a difference whether you use nothing but the image. I would argue that you do have the right to sell your own photographs. But, if I were representing the copyright and trademark owners, I could also make a pretty good case that you don’t. You just have to decide if it’s worth the risk. There’s no question that it is a risk.
- Jean
















July 23rd, 2009 at 1:32 pm
I believe that it would, in large part, be based on the role of the copyrighted product in the image. Is it just a copy of a Superman toy? If so, I would argue that you have no right to sell the picture any more than you to sell an image of Superman’s logo.
However, you have a better case if the image is of a chile playing with that Superman toy. In this case, the focus is on the child and the action rather than the product. Jean is definitely correct in that, as long as you use a copyrighted product, you are placing yourself at risk.
July 23rd, 2009 at 2:28 pm
What about artistic license?