It seems the Ogilvy umbrella is determined to bring back basic html as a trend and inspire you to brush off your hand-coding skills. Last week we reported on Ogilvy North America’s attempt at reverse-credibilty through deliberately, dorkishly hand-coded web design. This time around, they offer up a much more visually impressive instance of it in their site for Levi’s Copper Jeans. Coming from OgilvyOne/Singapore, the approach here is different—the Levis’ Copper site actually announces itself as being an html-only site done to serve the “back to basics” aesthetic also espoused by this particular line of Levi’s jeans.

The site’s most noticeable nods to retro html coding are in the big grey navigation buttons, pulldown menus, and the use of large image “slices.” But you won’t find annoying gif animations or the early web’s inattention to flowing layout design. The Levi’s Copper site strikes me as a nice way of stepping back MORE

This entry was posted on Tuesday, April 10th, 2007 at 3:18 pm and is filed under Design, Design Careers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.