Big Advertising Bets on Digital Design

Author of this post: Nomi Altabef | About Blog Authors »

Digital designers, the tide keeps moving in your favor as clients spend more and more marketing dollars online. The effects can be seen from the startup boutique agencies to the biggest and oldest in the business. Most recently, Ogilvy North America has created a new position, Chief Digital Officer, and hired Jean-Philippe Maheu, formerly of Razorfish, to fill the role. This move by Ogilvy was sparked by increasing client demand for digital media branding and marketing techniques, which Ogilvy’s old-school expertise and approach could not fulfill.

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