Coca-Cola Ad Strategy Goes Digital
Author of this post: Nomi Altabef | About Blog Authors »
Digital designers take note: Coca-Cola is the latest mega-product to move away from TV and into digital media as the advertising vehicle of choice. Calling upon an ad agency known for their new-media savvy and offbeat style, they’ve launched an ad campaign for their new calorie-free “Coke Zero.” Comprised of email campaigns, web banner ads, and video clips placed on file-sharing sites such as Kazaa and Limewire, as well as YouTube and cokezero.com, the campaign takes a wry jab at Coca-Cola’s gargantuan corporate status by suggesting that the executives at the original Coke brand want to sue Coke Zero over “taste infringement”…
