Oftentimes a client isn’t particularly savvy in the technicalities of what you do and may not really understand what they are looking at. Therefore it is important that when you present your work that you explain what is what and why you have done things a certain way.

Don’t get too technical; try to relate things back to them, their business and their customers. Explain your work in terms of benefits for their market and the client will respond positively.

If this is a skill you have not developed yet, practice on a friend or family member who doesn’t know much about your field of work and walk them through some projects. Ask for feedback at every stage on how you could improve your presentation.

This entry was posted on Wednesday, April 4th, 2007 at 3:10 pm and is filed under Design, Design Careers, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.