Promote Yourself
Another great way to get the clients you want is to let them come to you. The best way to do this is make sure your work is in their face everyday. This means writing press releases on a monthly basis to showcase your recent projects, updating your website consistently with your new work, writing articles for industry pubs that your client reads, submitting to awards and competitions that your client recognizes, and even having a blog that teaches clients how you can make their jobs easier.

Have Promotion Materials
There is nothing more discerning than meeting a contact from a client that you really want to work with and having no business card to give him/her your contact info. So what do you do, you end up writing your email on a napkin, or index card, or some other random piece of paper. Instead, make sure you always have business cards on you and a promotional packet or two. The best promotional packets tend to be little flip books that can show the client exactly what you do, how you do it, and why you are the best fit for them. href=”http://www.flickr.com/do/more/”>Flickr has a great flip book you can purchase that pulls the pictures directly from your account, or if you want more creative control, href=”http://www.lulu.com/”>Lulu Publishing lets you self publish your own books.

Ask and You Shall Receive
Ask to work with the client. Its simple, yet most of us hesitate dramatically and focus on the worst thing the client could say, “no”. Instead we should be focusing on showing the client why working with our studio is going to benefit them.

Collaborate
This is one of the most fun things I like to do to get new business. The truth is that we aren’t all experts at everything, so teaming up with another freelancer or design studio that compliments your work can benefit everyone involved. For instance, if you are really good at web design but don’t know much about backend programming or databases, then team up with a development company to offer your clients the complete package that looks out for their best interest.

Believe
Simply put, if you believe that you will work with a specific client then you will, but if you constantly think negative thoughts and that there is no way it will be possible then I can guarantee that it won’t happen. Have faith in yourself, your work, and your company to get the clients you desire. When you see an opportunity, take advantage of it! Don’t second guess or pass it up because you don’t think it will work out – if you don’t try then you’re guaranteeing it won’t.

Read Daniel’s previous post

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This entry was posted on Wednesday, March 14th, 2007 at 3:39 pm and is filed under Design, Design Careers, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.