‘Synergy’ is one of those words I hate: a business buzzword that’s so ubiquitous as to be meaningless. Trouble is, the word pretty much describes what we try to do with HOW as a brand. Speakers at the HOW Design Conference write for the magazine or are sources for articles. Feature stories become conference sessions. Conference speakers author HOW Books and vice versa.

For us, it keeps work more interesting—we get a creative kick out of making connections between people and ideas across all of HOW’s activities. For you, it means that if you like hearing what Jim Krause has to say in Boston, you can take some of that experience home with you in the form of Jim’s book, Photo Idea Index.

In fact, several of this year’s speakers have authored books for HOW:

Stefan Bucher: 100 Days of Monsters
Sam Harrison: Idea Spotting
Jim Krause: Idea Index, Color Index, Layout Index, Design Basics Index, Photo Idea Index (the inspiration for Jim’s conference workshop) and Type Index
Maggie Macnab: Decoding Design
Chris Sickels: The Look Book
Von Glitschka: Crumble Crackle Burn
Ilise Benun and Peleg Top: the forthcoming Designers Guide to Marketing & Pricing

Many other speakers have authored books, and many of those titles will be available in the conference bookstore. ‘Cause, you know, synergy.

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