Anyone thinking of entering the corporate design industry should—but probably doesn’t—know the name Eliot Noyes. Have you ever heard the maxim “Good design is good business?” Its originator, Eliot Noyes, died in 1977, but he laid the groundwork for the corporate design culture we take for granted today. During the 1950s and 1960s, he assembled the in-house design programs at IBM, Westinghouse, Mobil Oil, and Cummins Engines. When you consider the career “in-house designer” it pays to be aware of Noyes’ contributions and the principles on which they are built. More

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