Marketing Mentor Tip #2: Get rich in a niche
Author of this post: Ilise Benun | About Blog Authors »
The beauty of being a designer is that, because every company needs to market itself one way or another, almost every company is a prospect. Sometimes, all you have to do is tell someone what you do and they say, “I know someone who needs a web site (or a brochure or a fill-in-the-blank).” In fact, once you open your eyes to all the sources of work, your challenge will be choosing which ones to focus on. But choose you must, because if you don’t, you won’t know how to focus your marketing efforts. You won’t know who to reach out to or which events to attend. And you won’t be able to say, “I specialize in X,” which is one of the best ways to stand out from the competition and command higher fees.
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April 15th, 2007 at 8:09 pm
Well said. And niche can mean medium, industry, or target audience.
With specialization, your copy’s quality will be more relevant and your confidence will grow. People respect specialization. Heck, I do…especially if I have to subcontract work.