One more reason why non-web-based clients need websites
Author of this post: John Kuraoka | About Blog Authors »
Some clients, especially those that do no business over the web, question the need for a website or an SEO effort. But they seldom question the need for local publicity.
My wife writes magazine articles. One recent assignment had her seeking out local farms. They were hard to find, in part because few had any web presence. After all, why would a small farm need a website?
Yet, here was an experienced writer, story assignment in hand from a respected regional publication with some 400,000 readers. As publicity, it was priceless, and it went largely to those enterprises that could be found online. And this situation happens again and again.
Search engines are key research tools for journalists and editors. That makes having a website, even a simple one, an essential step in the local marketing/P.R. efforts of any business. Even those that “don’t do business online.”
June 21st, 2007 at 10:47 pm
Our best publicity comes locally from web searches.
October 15th, 2007 at 4:31 am
It’s a wonderful life….
This topic should be part of all web design training. I’m sure it’s not the norm, but at the last big corporation I worked for (in-house), the higher the level of employee, the less informed decisions they were able to make about web design or development.
January 23rd, 2008 at 1:44 pm
im a firm beleiver that everyone these days should have some kind of a website.
April 14th, 2008 at 6:03 pm
Having a website is like having a 24 hour store/service. Low operating cost yet with unlimited result potential. Certainly if you are serious about your website, you will then need to invest.
June 26th, 2008 at 7:50 pm
Yes, having a website is key. I am continually amazed when my clients tell me that they were reading about me at one place on the internet or another. I know from my personal experience, when I am looking for information on anything, the web is my first resource.
July 6th, 2008 at 1:42 pm
I guess the web is now like the mobile /cell phone people just expect it . or companies to have 1 . I don’t know anyone that does not have a mobile/cell phone …
Website will be the same soon if it is already not
July 11th, 2008 at 1:46 am
You don’t need to do business online to need a web site as long as your potential clients use the internet. It’s something I never understand why so many people don’t see how easy it is to get an easy to remember web address and refer people there. Once there, they can get all of the information on you which otherwise they would have to call you about or someone else would tell them about about THEIR own business.