With the Internet amassing marketing money once reserved for the newspapers, The Wall Street Journal and USA Today think making a stink will improve the bottom line. The two publications plan to test scented ads to bolster print ad revenue. The two papers are working with a company called Scentisphere, which sells a product called Rub’nSmell.
Unlike the scratch-and-sniff technology that has been around for some 30 years, (remember the stickers we collected as kids), Rub’nSmell represents a significant advance because it can be applied directly to printed ads as an ink, says Bob Bernstein, president of Scentisphere. No separate print run to create scented inserts is required.

via informationweek.com

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