For a record ninth-consecutive year, Anheuser-Busch has just won USA Today’s exclusive Super Bowl advertising poll. And with it, Budweiser has flipped the switch on Bud.tv. With Anheuser-Busch looking to spend over $30 million this year alone on this online video network. The site looks to be easy to navigate, featuring short films like “Finish Our Film”. This mash-up of reality show and making-of-a-film documentary was produced by LivePlanet, (Matt Damon and Ben Affleck’s production company). Not surprisingly most of the videos lean towards 25-year guy humor with high art concepts like “Replaced by a Chimp” in which a chimp tries to do a real job.

Sure there have been many attempts by marketers to create content online that provides a contextual envelope to advertise their brands, yet, Bud.tv is definitely the most ambitious venture of its kind to date.

Missed out on all the “commercial” fun? Well here’s your chance to catch up and see what all the fuss is about. Watch the Superbowl 2007 ads.

via threeminds.organic

This entry was posted on Tuesday, February 6th, 2007 at 9:18 pm and is filed under Advertising, Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.