Targeting Advertising Properly by Using the User
Author of this post: Ask Wappling | About Blog Authors »
I’ve always wondered why the web, which is a medium perfectly tailored to be perfectly targeted, so often carries advertising that is not. True, people don’t like to be spied on, and rarely leave the true information about what they earn in a year on some form they have to fill out - if they even bother filling it out - but how difficult is it, exactly, to place baby clothes ads on expectant mothers’ sites, and apple software ads on apple fan sites? Thanks to google adwords these days,
you can place ads nearly everywhere that fit quite well in the context they are in. But advertisers tend want a bigger bang than a few points of text on some random blog.
Enter user generated ads. Back in the times of pens and home pianos, it was “write our slogan” or “write our jingle” contests that were all the rage. When everybody had cameras, photo competitions took over, and now that seemingly every kid has a video camera, a software editing suite and loads of spare time, we’ve arrived at “make our commercial”. User generated ads
are simply a new twist to an old truth: to get the consumer involved with your brand, involve the consumer.
One mustn’t forget though, that the consumer never really cares to make your brand famous, they want to make themselves famous. MTV style VIP-treatment prizes are a bigger hit than a few bucks and a chance to see their own ad on TV. Heck, put their name in the ad on TV, and I’ll promise you they’ll work harder to win. What wins though?
STAY TUNED (The rest of Ask’s post will be up before you can say, ‘WEEKEND’)
