Comments on: The New Designer (part 1 of 8) http://www.NotesOnDesign.net/inspiration/design/the-new-designer-part-1-of-8/ Thu, 11 Mar 2010 00:51:38 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: J Ivy http://www.NotesOnDesign.net/inspiration/design/the-new-designer-part-1-of-8/comment-page-1/#comment-172921 J Ivy Mon, 08 Sep 2008 18:36:08 +0000 http://www.NotesOnDesign.net/?p=1448#comment-172921 This is a very compelling article, I'm looking forward to reading more. I am a senior in college looking to move in the field, and I can't stand fly by night $300 corporate identity packages, they really do devalue the field. Thank you for being willing to share your design experience, as well as your insight into the new shift in design. This is a very compelling article, I’m looking forward to reading more. I am a senior in college looking to move in the field, and I can’t stand fly by night $300 corporate identity packages, they really do devalue the field.

Thank you for being willing to share your design experience, as well as your insight into the new shift in design.

]]> By: Brian Massey http://www.NotesOnDesign.net/inspiration/design/the-new-designer-part-1-of-8/comment-page-1/#comment-172147 Brian Massey Fri, 29 Aug 2008 21:08:26 +0000 http://www.NotesOnDesign.net/?p=1448#comment-172147 This post makes me think of copywriting, which has long been a commodity, charged by the word. Like the picture you painted for us of the refurbished ferry boat in your post, words have the ability to create images and emotions. And we expect to get this for $.10 a word. Businesses pay for results. Designers and copywriters have a new opportunity to measure the results of their work on the Web. Instead of "3 comps and you decide" approaches, consider offering 3 comps, implemented and tested to see which works best. This is a level of value that rises above the $300 logo discussion. Creativity is unmeasurable. Page views and time on site are, however. It is a shift from "we do designs" to "we deliver communications that impact your business." If you can do this, you can start adding zeros to your fees again. This post makes me think of copywriting, which has long been a commodity, charged by the word. Like the picture you painted for us of the refurbished ferry boat in your post, words have the ability to create images and emotions. And we expect to get this for $.10 a word.

Businesses pay for results. Designers and copywriters have a new opportunity to measure the results of their work on the Web. Instead of “3 comps and you decide” approaches, consider offering 3 comps, implemented and tested to see which works best. This is a level of value that rises above the $300 logo discussion. Creativity is unmeasurable. Page views and time on site are, however.

It is a shift from “we do designs” to “we deliver communications that impact your business.” If you can do this, you can start adding zeros to your fees again.

]]> By: Samuel Gutierrez http://www.NotesOnDesign.net/inspiration/design/the-new-designer-part-1-of-8/comment-page-1/#comment-172134 Samuel Gutierrez Fri, 29 Aug 2008 17:42:24 +0000 http://www.NotesOnDesign.net/?p=1448#comment-172134 Very interesting. The business landscape for designers is becoming increasingly competitive. The accessibility of design technology is contributing to the commoditization of designs. Any yokel with a Mac and Photoshop can proclaim themselves as a designer. Designers with a foundation in design theory, I believe, can spot the hacks from a distance. Unfortunately the prospective patrons, don't always have as sophisticated an understanding of what constitutes intelligent design. I can't wait to see how you address the challenge of presenting a unique competitive advantage. Great article. Very interesting. The business landscape for designers is becoming increasingly competitive. The accessibility of design technology is contributing to the commoditization of designs. Any yokel with a Mac and Photoshop can proclaim themselves as a designer. Designers with a foundation in design theory, I believe, can spot the hacks from a distance. Unfortunately the prospective patrons, don’t always have as sophisticated an understanding of what constitutes intelligent design.

I can’t wait to see how you address the challenge of presenting a unique competitive advantage.

Great article.

]]> By: Cesar Kohl http://www.NotesOnDesign.net/inspiration/design/the-new-designer-part-1-of-8/comment-page-1/#comment-172097 Cesar Kohl Thu, 28 Aug 2008 20:37:16 +0000 http://www.NotesOnDesign.net/?p=1448#comment-172097 Interesting. Waiting for the rest. Interesting. Waiting for the rest.

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