The Value of Branding
Author of this post: John Kuraoka | About Blog Authors »
How much is that logo worth? $500? $5,000? $50,000? $500,000?
There are designers and brand developers at each of those price points.
But, how much is a brand worth?
How about $66,434,000,000? That’s Google’s brand valuation – the amount of its overall value contributed by its brand.
Don’t have $66.4 billion? General Electric’s brand is valued at about $61.9 billion. Microsoft’s brand is worth almost $55 billion.
These brand valuations come from the Millward Brown Optimor 2007 BRANDZ Top 100 Most Powerful Brands, a 27-page report you can download as a PDF from the Millward Brown website. This study says that branding accounts for about a third of the value of the Fortune 500.
Obviously, it takes more than a great logo to achieve valuations like these. But, just as obviously, in creating a brand you create a potentially very valuable corporate asset.
DOWLOAD Millward Brown Optimor’s 2007 BRANDZ Top 100 Most Powerful Brands
–
From the NoD Sponsor:
Sessions Online Schools of Art and Design is an accredited online graphic and web design school offering design career preparation including Web Design Certificates, Graphic Design Certificates, Multimedia Arts Certificates.
April 25th, 2007 at 10:30 am
Brand Equity is near impossible to scientifically measure, so I think of it when placed in a monetary sum, as insignificant and novel as best.