Comments on: TV Production Retools for the Digital Age http://www.NotesOnDesign.net/inspiration/design/tv-production-retools-for-the-digital-age/ Thu, 08 Jan 2009 22:59:33 +0000 http://wordpress.org/?v=2.6.5 By: Rachel Sokol | Associate Editor | SESSIONS.edu http://www.NotesOnDesign.net/inspiration/design/tv-production-retools-for-the-digital-age/#comment-681 Rachel Sokol | Associate Editor | SESSIONS.edu Fri, 23 Feb 2007 17:37:26 +0000 http://www.notesondesign.net/?p=99#comment-681 I WAS a product of the "I Want My MTV" generation, (I remember when 'Downtown Julie Brown' and Kennedy were VJ's along with Rosie O'Donnell on VH1!) and have definitely noticed many changes on MTV/VH1 throughout the years. What many networks are doing is enticing their viewers to visit their website and go beyond just watching TV. With internet voting and polls so popular online; younger generations can feel like they are "part" of MTV and that they have an actual impact. Although MTV has polls on their websites; they can encourage viewers to "vote" online for their favorite music videos, favorite artists, etc...and even advertise online contests (and announce winners on-air and online) on TV; encouarging teens to 'be a part of' the network and voice their opinions. Radio stations are currently doing this and it seems pretty effective. MTV does do this sometimes, but perhaps they need to encourage this interactivity at a greater level. And broadcasting less 'reality dating shows' and more music videos would certainly help. ------------------------------- Rachel Sokol associate editor Sessions.edu I WAS a product of the “I Want My MTV” generation, (I remember when ‘Downtown Julie Brown’ and Kennedy were VJ’s along with Rosie O’Donnell on VH1!) and have definitely noticed many changes on MTV/VH1 throughout the years.

What many networks are doing is enticing their viewers to visit their website and go beyond just watching TV. With internet voting and polls so popular online; younger generations can feel like they are “part” of MTV and that they have an actual impact. Although MTV has polls on their websites; they can encourage viewers to “vote” online for their favorite music videos, favorite artists, etc…and even advertise online contests (and announce winners on-air and online) on TV; encouarging teens to ‘be a part of’ the network and voice their opinions. Radio stations are currently doing this and it seems pretty effective. MTV does do this sometimes, but perhaps they need to encourage this interactivity at a greater level.

And broadcasting less ‘reality dating shows’ and more music videos would certainly help.

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Rachel Sokol
associate editor
Sessions.edu

]]> By: Bob Timm http://www.NotesOnDesign.net/inspiration/design/tv-production-retools-for-the-digital-age/#comment-676 Bob Timm Fri, 23 Feb 2007 14:26:07 +0000 http://www.notesondesign.net/?p=99#comment-676 MTV might need to just go ahead and change their name, as the "TV" part becomes sooooo 20th century. I have a 12-year-old daughter and observing her and friends, you can see that they much prefer to surf and download to find their music rather than just sit and watch, when you can't find music on MTV in the first place. The TV is often on but its in the background, while they have 3 browsers open on the PC, playing self-selected videos in one while they're meeting up in a Webkins room in another. Meanwhile, Dad's still amazed at being able to get all his old Police albums onto his iPod. Rock on. MTV might need to just go ahead and change their name, as the “TV” part becomes sooooo 20th century. I have a 12-year-old daughter and observing her and friends, you can see that they much prefer to surf and download to find their music rather than just sit and watch, when you can’t find music on MTV in the first place.

The TV is often on but its in the background, while they have 3 browsers open on the PC, playing self-selected videos in one while they’re meeting up in a Webkins room in another.

Meanwhile, Dad’s still amazed at being able to get all his old Police albums onto his iPod. Rock on.

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