What the Client Didn’t Tell You
Author of this post: Fred Showker | About Blog Authors »
People quite often ask me “How did you know that?” I usually answer “I don’t know.” (Not wanting to get into a long conversation!) However, as any successful designer will attest, you must know everything there is to know about a subject before you can create successful designs for it.
The problem usually arises in this quest for knowledge when the client draws a blank page. There have been many times when my own research, or prodding questions to the client has turned up more useful information about the product than even the client knew. So with every client, every new job; you have to dig in and learn what it is, how it works, who it benefits and why its important. These are the tools you’ll need to produce effective, persuasive design work.
You’ll be thrilled when you discover that the most usable aspect of the subject is what the client didn’t tell you.
