Comments on: Corporate Branding Field Trip

By: Notes on Design » Blog Archive » Color Harmony Field Trip

Notes on Design » Blog Archive » Color Harmony Field Trip — Tue, 18 Mar 2008 15:41:32 +0000

[...] When you start losing sight of the fundamentals, it’s time for a field trip. Like the corporate branding field trip I sent you on last year, getting out and looking at design in use can give you a better sense of what works in the commercial world. [...]

By: Tara MacKay

Tara MacKay — Thu, 02 Aug 2007 11:58:40 +0000

Thanks, Mike. Doing this around Christmas time at the mall is a great idea — it’s amazing how many specialized holiday branding messages you’ll see. And, good call, shopper behavior is another great thing to look for — how they’re responding to the messages, not just how you’re responding.

By: Designer Clothes » Designer Clothes August 1, 2007 4:23 am

Designer Clothes » Designer Clothes August 1, 2007 4:23 am — Wed, 01 Aug 2007 20:09:14 +0000

[...] Corporate Branding Field Trip Every designer knows about the importance of branding. We see branding in action every day at our desks, at lunch, in the car, and often when we don?t even realize it. Many branding messages are extremely subtle, meant to give the … [...]

By: Mike Wagner

Mike Wagner — Wed, 01 Aug 2007 16:30:36 +0000

This is a great exercise.

I did something like this at Christmas time.

I went to Jordan Creek Mall here in Des Moines and sat in front of the Apple store making notes on everything I saw including shopper behavior and store design.

Thanks for extending the conversation with this helpful post!

Keep creating,
Mike