It is crucial for the client to make a financial commitment to you at the project kick-off. Upon signing a contract, make sure that you get a deposit and have payment milestones. Consider 5% / 55% / 40%. 5% at signing. $55% at a midpoint deliverable that you have designated in the contract. 40% upon delivery. Some like to make 50% at kick-off. Your call…depends on your comfort level with the client. To explore these types of policies in more detail consider purchasing a copy of the Graphic Artist Guild’s Pricing and Ethical Guidelines.

Put this deposit and payment milestones requirement into your template agreements now.

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