I take most taglines with a grain of salt, but when MOO says “We love to print” I think they really mean it.

The MOO website, moo.com, is as fun as the products they print.]

Many designers have a love/hate relationship with printing. Print materials can look so amazing, and are so essential to promotion, but can be a real challenge to put together. Isn’t it time you had a little more fun with your print work?

At MOO, you can have mini business cards printed with dozens of your own images, or even make sticker books and notecards. Try a box of 100 mini cards, each one featuring a different image, or 10 each of 10 images, 100 of the same image, or… you get the picture. Use the cards to announce a website, show off your portfolio in mini form, or provide contact info at networking events. Or get even more creative for your clients, adding a mini hole punch for swanky clothing hang tags or creating custom gift tags. You can even use a Xyron machine to add magnet or sticker backing.

The stickers and note cards offer tons of possibilities: design pretty packages of holiday gift cards to send to your favorite clients, use the mini stickers to add a unique touch to your existing business cards or letterhead, or even incorporate them in package designs. For example, you can cut costs by getting a generic one-color product label printed at your regular print company, then add custom four-color stickers to indicate the product’s specific color, flavor, or variety.

Or just get a sticker book of your favorite photos!

MOO makes the mini card, sticker, or note card printing process easy, allowing you to upload your images directly from Flickr, LiveJournal, and other communities, or just from your hard drive. A simple image editing interface on the MOO site then lets you crop, rotate, or move as needed to make sure you print exactly the image area you want.

Overall, the process is simpler than almost any type of print work you’re likely to encounter, the results are excellent (great print quality and paper stock), and the price is pretty good considering you get to print lots of different four-color images in the same job. Will MOO replace your big-time client jobs? No, and it’s not meant to; but it should give you some fun, easy, creative options for your own promotions or client work.

This entry was posted on Thursday, August 23rd, 2007 at 11:59 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.